Unique Selling Point
Our film must have a Unique Selling Point (USP) which is a feature or style used to make our film exceptional and unrivaled by any others in the genre. The story-line should be original and although the film should follow conventions it should have it's own individual flair which can be achieved through location, filming style and actors.
Advertising Competition
The poster and general film image must compete with hundreds of other adverts, posters and magazine articles and there must be something that makes ours stand out. Each poster usually gets about 3-4 seconds of viewing time by each person as they walk past. Sometimes people wont even notice it but there has to be something which makes them at least take in the name of the film. The font is a very important factor of the house style and there should be as few as possible used.
